By John Fitts
COLLINSVILLE — While media outlets and advertisers spend much of their time convincing us why we need the latest electronic device, Frank Flood III has another idea to enhance your style. He sells locally flavored timepieces designed to be fashionable, functional, dependable and even adaptable.
In May of 2016, Flood, a Canton resident and business man, launched Collinsville Watch Co. with his wife Dawn.
Among the offerings, which feature interchangeable bands, are Main and Bridge Street models. There are also others, such as Nautilus and Swiss Collections, and varying limited edition offerings, many of which are launched via kickstarter campaigns.
“I wanted to do something that was personal, and collectible for me but would also appeal to other collectors as well,” Flood said. “I love watches. It’s a huge passion.”
As a 25-year collector himself, Flood sold some of his prized timepieces to get the company off the ground. But he feels there was something to offer. Flood designs the watches, most of which offer movements by Citizen Miyota, known in the industry for its components. Flood orders his pieces, takes care of final assembly and sells them in various combinations. Nearly all models have an interchangeable strap system, allowing the user a different look for different occasions or seasons.
Flood’s products generally range for $119 to $180 but with routine sales, it’s generally possible to pick one up for less than $100. Watches come with a travel case and include serialized warranty card.
Extra bands range from $14 to $24 and allow the user to change their look based on style and setting.
According to Flood, the pieces are equivalent to watches that larger companies are selling for a much higher price point.
“I see people going out and buying $300, $400, $500 watches when they should be paying $100 to $300,” Flood said. “By keeping the advertising out of it, you can afford to offer the same product, if not better, for half the price.”
“Quality, for me, is a big factor,” added Flood, whose tagline for the business is “it’s about time.”
Flood also gives back five percent to a different charity, changed quarterly.
And this month, Flood is upping the ante a bit. He said that 10 percent of gross sales through Dec. 24 will be donated to the town of Canton Volunteer Fire and EMS Department.
Community is an essential part of the company, he added.
“It’s a big way for me to give back,” Flood said.
Monarch Jewelers in Farmington carries several models from the Collinsville Watch Co. Additionally all are available directly via online sales.