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Canton Selectmen Defer Decision on New Town Seal, Marketing Plan

March 23, 2016 Business, Community, Government No Comments
The proposed seal that selectmen could potentially adopt at its next meeting.

The proposed seal that selectmen could potentially adopt at its next meeting.

Canton selectmen on Wednesday deferred a decision on whether to adopt a new town seal and endorse related marketing materials.

In a brief presentation to selectmen, Economic Development Agency chairman Bob Bessel reviewed the results of a marketing and branding study recently conducted by Arnett Muldrow & Associates. The study was partially funded through a $10,000 Preservation of Place grant from the Connecticut Main Street Center.

As part of that plan is a proposed new town seal that would incrementally find its way to town documents, vehicles, signs and other materials. Town marketing would also involve related materials, such as advertising and signage with similar branding.

The new seal denotes the state’s charter oak with underlying colored lines that represent the historic Collins Company, nature trails and the Farmington River.

The seal gets away from the current theme that distinguishes separate parts of town.

“The idea is to have a unifying logo and seal that celebrates who we are and what we are,” Bessel said. 

In the marketing materials, the concept of “authentic” is a major theme, with a position statement of:

“We are one community comprised of different places, landscapes, and histories each layered together in a way that unites us as a town. In 1895, native son, congressman, and Medal of Honor recipient William E. Simonds said of Canton what can still be said today: ‘Canton is not a showy town, but is emphatically one of substance.’ This substance, this strength, this vigor continues to this day.”

While the marketing process involved public input, first selectman Leslee Hill said she wants to give the people another chance to comment before the board votes to adopt the seal and endorse the related materials.

“I look forward to getting this out to the community and we’ll see if we get any feedback,” Hill said.

The Board of Selectmen will discuss the issue again at its April 13 meeting.

Hill said she will be sending out correspondence seeking input. To ensure you are receiving such messages, sign up on the town’s email notifications at http://www.townofcantonct.org/content/19176/19344.aspx

Anyone who wants to offer feedback can also email Hill via lhill@townofcantonct.org.

An overview of the marketing study can be seen below.


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