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Brewery Legitimus Owners Begin Brewing, Look to Open Soon

August 31, 2016 Business, Business Upates, Community No Comments

By John Fitts

The owners of Brewery Legitimus brewed the first batch of beer on their new equipment over the weekend. It is one of several exciting recent developments for Canton couple Chris and Christina Sayer, who are in the process of opening at 283 Main St. (Route 44), in New Hartford.

Dubbed Counter Surfer, in honor of the late Rosco, their beloved chocolate lab who will always remain in their hearts, the variety is one of three the couple is working to debut when they open the doors soon.

For some three years, Chris Sayer, who has worked for Harpoon, Duvel-Moortgat and Coca-Cola, has focused his energy on opening a local brewery and, last year, secured the 3,300 square-foot location in the former Waring Factory complex.

An exact opening date is to be determined as Sayers need to brew more beer in their 7-barrel system, “let the yeast do its work,” and undergo a final state inspection before they can welcome the public into the taproom.

But already area residents have shown overwhelming support for the effort.

On Aug. 12, the couple launched a kickstarter campaign. For beer lovers, the perks of giving are numerous. Depending on the level of giving, patrons are rewarded with items such as stickers, T-shirts, special edition growlers, mugs, mug club memberships and more.

The campaign launched with a goal of $10,000 and as of Tuesday morning 105 backers had given a total of $13,200.

“The support has been awesome,” Chris Sayer said. “We’ve been overwhelmed. People are very excited to back a brewery.”

He said 60 to 70 percent of the backers are people they haven’t yet met.

“We’re really honored,” Chris Sayer added.

That funding will allow the brewery to invest in some upgrades to make the beer making process more efficient, Sayer said.

And this week, the beer making continues.

Chris Sayer said in addition to the Counter Surfer, he hopes to open with at least two other varieties, including an American Style stout and a session IPA.  He anticipates he might have some guest taps during the initial opening, offering other Connecticut-made beer.

At the brewery people will be able to sample, purchase pints and flights in the 1,900 square foot tap-room. Customers will be able to purchase 32- and 64-ounce growlers to take home. Patrons will be able to bring their own food to enjoy on the brew room’s large handmade farm tables. Local art will adorn the walls.

With four large farm tables, a large couch and a bar area, there’s already seating for approximately 50 people. Over time, the couple plans to add seating, host special events, have live music and distribute their beer to stores and restaurants.

But initial it will be about making sure there’s enough beer at the facility and getting up and running.

“We’re really focuses on getting the product here, opening and seeing where we’re at,” he said. “We want to make sure we can adequately supply the demand.”

Initial taproom hours are expected to be Thursday and Friday from 5 to 9 p.m., Saturday from noon to 9 p.m. and Sunday from 9 to 5 p.m.

The Sayers provide regular updates. Follow the progress at:




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